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FEATURED PROJECT
Marriott The Trade – Milwaukee, WI
Project Name/Title:
Marriott The Trade – Milwaukee, WI
Location:
Deer District, Downtown Milwaukee – Adjacent to Fiserv Forum, home of the Milwaukee Bucks
Client Description:
The Trade is a Marriott Autograph Collection property, developed by North Central Group based in Middleton, Wisconsin. As a luxury boutique hotel, it embodies high design standards and distinctive architectural character aligned with the Autograph brand.
Scope of Work:
Fabrication and installation of custom manual and motorized drapery and roller shade systems throughout the property.
Project Overview
Goals and Challenges
Project Goals:
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Deliver a high-profile, flagship hotel project with standout quality.
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Seamlessly integrate functional and stylish window treatments into the overall design.
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Execute the work on a strict timeline to align with construction and opening deadlines.
Challenges:
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Coordinating installation during new construction in the busy downtown core.
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Managing the complexity of extremely tall window treatments.
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Ensuring flawless operation and fit amidst phased construction schedules.
Solutions and Approach
Design approach: Close collaboration through weekly meetings with North Central Group’s construction and design teams helped guide the window treatment strategy. The approach emphasized balancing function, form, and operational precision across all rooms and public areas.
Materials and Customizations
Custom-fabricated drapery and roller shades were tailored for each space, with attention to detail in measurements and finishes to ensure a seamless aesthetic and smooth operation—whether manually controlled or motorized.
Installation was carefully phased in coordination with contractors and hotel management, ensuring minimal disruption and maximum efficiency throughout the build process.
Key Features
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Custom window treatments designed for guest rooms and public areas, including oversized windows.
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Advanced motorized drapery and roller shade systems synchronized across the building for ease of use and consistent performance.
